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LAOWA LENSES. NEVER CEASE.

OUR STORY

Anhui Changgeng Optics Technology Co., Ltd (Venus Optics) was established in 2013. Headquartered in China, we are a leading camera lens manufacturer formed by a group of photography enthusiasts and industry experts. Our team of optics design has more than 20 years of experience and used to design lenses for Japanese & Germany manufacturers. Our mission is to design and create our own portfolio of photography lenses which are truly Unique, Practical and Affordable.

Our headquarter and manufacturing facility are in Hefei, located at the eastern part of China and 5-hour drive from Shanghai. Our sales and marketing head office is located in Hong Kong and we also have a distribution office in the United States. We now have 131 employees and the number is growing.

Image on the top: © Alberto Ghizzi Panizza
with Laowa 15mm f/4 Wide Angle Macro (http://www.albertoghizzipanizza.com)
(http://www.facebook.com/albertoghizzipanizza/)
Image on the left: © Zi Yi
with Laowa 105mm f/2 Smooth Trans Focus Lens

OUR BUSINESS

We currently design, manufacture, market and distribute camera lenses under the brand name of ‘LAOWA’. Represented by renowned distribution partners in more than 40 countries in America, Europe, Asia and Africa, we are hoping to spread our passion of photography to people from around the world.

Image on the right: © Thomas Shahan with Laowa 60mm f/2.8 2X Ultra-Macro (http://www.thomasshahan.com)

OUR PRODUCTS

Over the last 4 years, we have been launching some very unique glasses to the market and are welcomed by photographers from around the world. Back in 2013, we realized that there was a need for a budget macro lens which can not only achieve high magnification for shooting smaller insects but also serve as a normal portrait lens. After 15 months of preparation, we launched our first product, Laowa 60mm f/2.8 2X Ultra-Macro Lens, to the market and it was the World’s First 2:1 macro lens with a focusing range from 2:1 magnification ratio to infinity focus. We have received tremendous support from industry professionals and photographers. This has boosted our confidence and drives us to strive harder to achieve our dream.

In the following months, we launched another unique lens with the ‘World’s First’ title, Laowa 15mm f/4 Wide Angle Macro Lens. This is the World’s Widest 1:1 Macro lens. And in the following year, we announced the ’Bokeh Dreamer’ lens, Laowa 105mm f/2 Smooth Trans Focus Lens.

Image on the left: © Mikko Lagerstedt with Laowa 12mm f/2.8
/IG (http://instagram.com/mikkolagerstedt)
/WEB (http://www.mikkolagerstedt.com)

OUR MILESTONE

After launching 3 products to the market, we are not settled. We hope to share our passion with more people through our lenses. In July 31, 2016, for the first time, we launched our Laowa 12mm f/2.8 Zero-D in the most popular crowdfunding platform in the world, Kickstarter. The response far exceeded our expectation and we have reached our initial target at the first minute and raised US$ 667,311 from 759 backers in 30 days.

In Sept 2016, we participated in the world’s biggest photography equipments exhibition, Photokina in Cologne. Its the first time we stepped onto the world podium and present our products together with the giants in the industry. Our team regarded this as one of the most humble and proudest moment that we will never forget.

In 2017, we are going to unveil the year by launching the world’s widest f/2 lens for Micro Four Thirds sensors and followed by another member of our Close-to-Zero Distortion line-up, Laowa 15mm f/2 FE Zero-D

Image on the right: © Kenneth Chung with Laowa 12mm f/2.8 Zero-D in Photokina, Cologne 2016