After launching three successful products, we became more driven to bring a greater number of unique lenses to market. We hoped to share our passion with more people through our lenses.
On July 31 2016, for the first time, we launched our Laowa 12mm f/2.8 Zero-D on the most popular crowd funding platform in the world, Kickstarter. The response far exceeded our expectation. We reached our initial target in the first minute and raised over US$ 660,000 from 759 backers in 30 days.
In September 2016, we made our debut at the world’s largest photographic equipment exhibition, Photokina in Cologne, Germany. It was the first time that we stepped onto the world podium and presented our products together with the giants in the industry. Our team was humbled by this experience and it is one of our proudest moments that we will never forget.
In 2017, we revealed the world’s widest f/2 lens for Micro Four Thirds sensors, followed by another member of our Close-to-Zero Distortion line-up, Laowa 15mm f/2 Zero-D engineered for Sony E mount.
In 2018, 25mm f/2.8 2.5-5X Ultra Macro & 9mm f/2.8 Zero-D have been bought to the market. After that, we launched 24mm f/14 2X Macro Probe on Kickstarter which has been ranked the second of the most funded lens project in crowdfunding history. And we revealed 10-18mm f/4.5-5.6 FE Zoom, our first Zoom lens in October.
2019 will see a number of new releases, continuing our tradition of producing premium lenses with unique capabilities. We can’t tell you what these are just yet; you’ll just have to follow us to find out…
Image on the right: © Kenneth Chung with Laowa 12mm f/2.8 Zero-D in Photokina, Cologne 2016